May 22

There are some very large international trade shows you should know about. If you are a seller I would strongly suggest to attend the trade shows because (1) you can find new clients there, (2) you can see how others (competitors) attract clients and this is a great competition analysis. If you plane to make an exhibition yourself, then you must attend few trade shows to understand how everything is done. There is no need to “reinvent the wheel” all you have to do is be a little better than your best competitor.

I would suggest to attend some local trade shows. You need to see how stuff works, prepare, and only then try to attend and take place in some international trade shows. Continue reading »